You may think we’re biased when we preach about how great your morning cup of java is for you. But do you know how powerful that cup of coffee really is? Let’s talk about RITUAL.
Some people look down upon the coffee ritual as a bad, addictive habit that just happens to get them through the rough morning, or even the whole day 🙂 My mom is famous for declaring that she needs 2 cups to wake up, one for each eye. But maybe the reason we all enjoy that rich aromatic fragrance, why we flock to “Charbucks” when we’re out and about (even though we know it’s over roasted, stale, AND overpriced) is not because we’re addicted to the caffeine, sugar, or because we’re sleep deprived —
It’s because daily ritual enriches our lives in a deeper and more meaningful way, giving us a sense of strength and routine, a confidence (as well as caffeine) boost, and a sense of calm in the storm of everyday life.
According to a series of studies documented by Psychology Today, researchers found that rituals, both great and small, allow people to:
- Mentally discharge any bad luck we believe we’ve picked up;
- Give a sense of comfort and control over our lives;
- Achieve deeper levels of involvement in what we’re doing; and
- Recover better from loss.
Those are some pretty powerful controls over a life we’re largely set adrift in! Quite a gift from a magical little bean. Here at Live Free we start our day with a fresh espresso and a moment of gratitude (in that order!), and we’ll keep doing so as long as we’ve got a bean to grind!
We’re currently enjoying the delightful fruit essence of our Ethiopian roast and the dark rich nutty profile of our Rwandan roast. We’ve also got some hot new beans coming soon, including a custom Espresso blend and our Live Free custom coffee subscriptions.
If you are concerned about adrenal fatigue or caffeine sensitivity/addiction, there are great decaf options available. We are currently roasting a Mexican Chiapas swiss-water processed decaf (the extraction process is done with NO chemicals, unlike many decaf options extracted using harsh toxins that have no business in your beans or your body).
If you’d like to extend your ritual a bit further, check out our collaboration with nourished. body and bath and you can start your day with an invigorating Live Free java mint jolt cold-process soap in the shower.